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Digital marketing terminology
CAPI
Conversions API
Meta’s server-side method for sending marketing event data to support measurement and optimization.
What is CAPI?
Meta’s server-side method for sending marketing event data to support measurement and optimization.
In practical marketing work, conversions api is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Conversions API helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Meta Ads
Answer-first FAQ
Common questions about CAPI
What does CAPI stand for?
CAPI stands for Conversions API.
What is CAPI in simple words?
Meta’s server-side method for sending marketing event data to support measurement and optimization.
How is CAPI calculated?
There is no single universal formula for this concept.
Where is CAPI used?
It is commonly used in Meta Ads.