What is AM?
A performance model where partners earn commission for referred actions or sales.
In practical marketing work, affiliate marketing is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Affiliate Marketing helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Affiliate Marketing