Back to A–Z glossaryAffiliate Marketing
Digital marketing terminology
AF
Affiliate
A publisher or partner that promotes an advertiser and earns performance-based commission.
What is AF?
A publisher or partner that promotes an advertiser and earns performance-based commission.
In practical marketing work, affiliate is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Affiliate helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Affiliate Marketing
Answer-first FAQ
Common questions about AF
What does AF stand for?
AF stands for Affiliate.
What is AF in simple words?
A publisher or partner that promotes an advertiser and earns performance-based commission.
How is AF calculated?
There is no single universal formula for this concept.
Where is AF used?
It is commonly used in Affiliate Marketing.