Back to A–Z glossaryAffiliate Marketing
Digital marketing terminology
Publisher
No standard abbreviation
A person or company that promotes an advertiser’s offer to an audience.
What is Publisher?
A person or company that promotes an advertiser’s offer to an audience.
In practical marketing work, publisher is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Publisher helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Affiliate Marketing
Answer-first FAQ
Common questions about Publisher
What does Publisher stand for?
Publisher has no widely accepted standard abbreviation.
What is Publisher in simple words?
A person or company that promotes an advertiser’s offer to an audience.
How is Publisher calculated?
There is no single universal formula for this concept.
Where is Publisher used?
It is commonly used in Affiliate Marketing.