Back to A–Z glossaryAffiliate Marketing
Digital marketing terminology
EPC
Earnings Per Click
The average affiliate earnings generated for each tracked click.
What is EPC?
The average affiliate earnings generated for each tracked click.
In practical marketing work, earnings per click is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
EPC = Commission earned ÷ clicks
Practical example
₹12,600 commission ÷ 4,200 clicks = ₹3 EPC
Where is it used?
Affiliate Marketing
Answer-first FAQ
Common questions about EPC
What does EPC stand for?
EPC stands for Earnings Per Click.
What is EPC in simple words?
The average affiliate earnings generated for each tracked click.
How is EPC calculated?
Use this formula: Commission earned ÷ clicks.
Where is EPC used?
It is commonly used in Affiliate Marketing.