Back to A–Z glossaryCROWeb & Technical
Digital marketing terminology
UX
User Experience
The complete experience a person has while using a product, service, or interface.
What is UX?
The complete experience a person has while using a product, service, or interface.
In practical marketing work, user experience is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
User Experience helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
CROWeb & Technical
Answer-first FAQ
Common questions about UX
What does UX stand for?
UX stands for User Experience.
What is UX in simple words?
The complete experience a person has while using a product, service, or interface.
How is UX calculated?
There is no single universal formula for this concept.
Where is UX used?
It is commonly used in CRO, Web & Technical.