What is CRO?
The structured practice of improving the percentage of users who complete a desired action.
In practical marketing work, conversion rate optimization is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Conversion Rate Optimization helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Content MarketingCRO