What is LPO?
The practice of improving landing pages to increase relevance, usability, and conversion.
In practical marketing work, landing page optimization is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Landing Page Optimization helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
CRO