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Digital marketing terminology
A/B
A/B Testing
An experiment comparing two variants to learn which performs better against a defined metric.
What is A/B?
An experiment comparing two variants to learn which performs better against a defined metric.
In practical marketing work, a/b testing is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
A/B Testing helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Email MarketingCRO
Answer-first FAQ
Common questions about A/B
What does A/B stand for?
A/B stands for A/B Testing.
What is A/B in simple words?
An experiment comparing two variants to learn which performs better against a defined metric.
How is A/B calculated?
There is no single universal formula for this concept.
Where is A/B used?
It is commonly used in Email Marketing, CRO.