Back to A–Z glossaryCROWeb & Technical
Digital marketing terminology
UI
User Interface
The visual and interactive layer through which users operate a digital product.
What is UI?
The visual and interactive layer through which users operate a digital product.
In practical marketing work, user interface is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
User Interface helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
CROWeb & Technical
Answer-first FAQ
Common questions about UI
What does UI stand for?
UI stands for User Interface.
What is UI in simple words?
The visual and interactive layer through which users operate a digital product.
How is UI calculated?
There is no single universal formula for this concept.
Where is UI used?
It is commonly used in CRO, Web & Technical.