Back to A–Z glossaryContent Marketing
Digital marketing terminology
TOFU
Top of Funnel
The awareness stage where content introduces a problem or topic to a broad audience.
What is TOFU?
The awareness stage where content introduces a problem or topic to a broad audience.
In practical marketing work, top of funnel is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Top of Funnel helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Content Marketing
Answer-first FAQ
Common questions about TOFU
What does TOFU stand for?
TOFU stands for Top of Funnel.
What is TOFU in simple words?
The awareness stage where content introduces a problem or topic to a broad audience.
How is TOFU calculated?
There is no single universal formula for this concept.
Where is TOFU used?
It is commonly used in Content Marketing.