What is MOFU?
The consideration stage where prospects evaluate approaches and possible solutions.
In practical marketing work, middle of funnel is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Middle of Funnel helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Content Marketing