What is BOFU?
The decision stage where prospects compare offers and prepare to convert.
In practical marketing work, bottom of funnel is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Bottom of Funnel helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Content Marketing