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Digital marketing terminology
Remarketing
No standard abbreviation
Advertising to people who previously interacted with a site, app, or brand.
What is Remarketing?
Advertising to people who previously interacted with a site, app, or brand.
In practical marketing work, remarketing is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Remarketing helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google Ads
Answer-first FAQ
Common questions about Remarketing
What does Remarketing stand for?
Remarketing has no widely accepted standard abbreviation.
What is Remarketing in simple words?
Advertising to people who previously interacted with a site, app, or brand.
How is Remarketing calculated?
There is no single universal formula for this concept.
Where is Remarketing used?
It is commonly used in Google Ads.