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Digital marketing terminology
Retargeting
No standard abbreviation
Messaging or advertising directed to people who interacted previously but did not complete the next action.
What is Retargeting?
Messaging or advertising directed to people who interacted previously but did not complete the next action.
In practical marketing work, retargeting is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Retargeting helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Meta Ads
Answer-first FAQ
Common questions about Retargeting
What does Retargeting stand for?
Retargeting has no widely accepted standard abbreviation.
What is Retargeting in simple words?
Messaging or advertising directed to people who interacted previously but did not complete the next action.
How is Retargeting calculated?
There is no single universal formula for this concept.
Where is Retargeting used?
It is commonly used in Meta Ads.