What is GDN?
Google’s network of websites, apps, and properties where display ads can appear.
In practical marketing work, google display network is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Google Display Network helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google Ads