Back to A–Z glossaryGoogle AdsSEM / PPC
Digital marketing terminology
QS
Quality Score
Google Ads’ diagnostic 1–10 estimate of keyword, ad, and landing-page relevance.
What is QS?
Google Ads’ diagnostic 1–10 estimate of keyword, ad, and landing-page relevance.
In practical marketing work, quality score is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Quality Score helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google AdsSEM / PPC
Answer-first FAQ
Common questions about QS
What does QS stand for?
QS stands for Quality Score.
What is QS in simple words?
Google Ads’ diagnostic 1–10 estimate of keyword, ad, and landing-page relevance.
How is QS calculated?
There is no single universal formula for this concept.
Where is QS used?
It is commonly used in Google Ads, SEM / PPC.