Back to A–Z glossaryGoogle AdsAnalyticsCROAffiliate Marketing
Digital marketing terminology
Landing Page
No standard abbreviation
The page a visitor reaches after clicking a campaign link or result.
What is Landing Page?
The page a visitor reaches after clicking a campaign link or result.
In practical marketing work, landing page is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Landing Page helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google AdsAnalyticsCROAffiliate Marketing
Answer-first FAQ
Common questions about Landing Page
What does Landing Page stand for?
Landing Page has no widely accepted standard abbreviation.
What is Landing Page in simple words?
The page a visitor reaches after clicking a campaign link or result.
How is Landing Page calculated?
There is no single universal formula for this concept.
Where is Landing Page used?
It is commonly used in Google Ads, Analytics, CRO, Affiliate Marketing.