What is IM?
Marketing that partners with creators who influence a defined audience.
In practical marketing work, influencer marketing is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Influencer Marketing helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Influencer Marketing