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Digital marketing terminology
ER
Engagement Rate
The percentage of an audience that interacted with content.
What is ER?
The percentage of an audience that interacted with content.
In practical marketing work, engagement rate is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
ER = (Engagements ÷ reach) × 100
Practical example
1,260 engagements ÷ 42,000 reach × 100 = 3% ER
Where is it used?
Social MediaInfluencer MarketingAnalytics
Answer-first FAQ
Common questions about ER
What does ER stand for?
ER stands for Engagement Rate.
What is ER in simple words?
The percentage of an audience that interacted with content.
How is ER calculated?
Use this formula: (Engagements ÷ reach) × 100.
Where is ER used?
It is commonly used in Social Media, Influencer Marketing, Analytics.