Back to A–Z glossaryMeta AdsSocial MediaContent MarketingInfluencer Marketing
Digital marketing terminology
UGC
User-Generated Content
Content created by customers, creators, or community members rather than the brand itself.
What is UGC?
Content created by customers, creators, or community members rather than the brand itself.
In practical marketing work, user-generated content is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
User-Generated Content helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Meta AdsSocial MediaContent MarketingInfluencer Marketing
Answer-first FAQ
Common questions about UGC
What does UGC stand for?
UGC stands for User-Generated Content.
What is UGC in simple words?
Content created by customers, creators, or community members rather than the brand itself.
How is UGC calculated?
There is no single universal formula for this concept.
Where is UGC used?
It is commonly used in Meta Ads, Social Media, Content Marketing, Influencer Marketing.