Back to A–Z glossaryGoogle Ads
Digital marketing terminology
Exact Match
No standard abbreviation
A keyword match type reaching searches with the same meaning or intent as the keyword.
What is Exact Match?
A keyword match type reaching searches with the same meaning or intent as the keyword.
In practical marketing work, exact match is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Exact Match helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google Ads
Answer-first FAQ
Common questions about Exact Match
What does Exact Match stand for?
Exact Match has no widely accepted standard abbreviation.
What is Exact Match in simple words?
A keyword match type reaching searches with the same meaning or intent as the keyword.
How is Exact Match calculated?
There is no single universal formula for this concept.
Where is Exact Match used?
It is commonly used in Google Ads.