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Digital marketing terminology
Phrase Match
No standard abbreviation
A keyword match type reaching searches that include the meaning of the specified phrase.
What is Phrase Match?
A keyword match type reaching searches that include the meaning of the specified phrase.
In practical marketing work, phrase match is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Phrase Match helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google Ads
Answer-first FAQ
Common questions about Phrase Match
What does Phrase Match stand for?
Phrase Match has no widely accepted standard abbreviation.
What is Phrase Match in simple words?
A keyword match type reaching searches that include the meaning of the specified phrase.
How is Phrase Match calculated?
There is no single universal formula for this concept.
Where is Phrase Match used?
It is commonly used in Google Ads.