Back to A–Z glossaryGoogle AdsSEO
Digital marketing terminology
Search Term
No standard abbreviation
The actual query a user entered before seeing or clicking an ad or search result.
What is Search Term?
The actual query a user entered before seeing or clicking an ad or search result.
In practical marketing work, search term is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Search Term helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google AdsSEO
Answer-first FAQ
Common questions about Search Term
What does Search Term stand for?
Search Term has no widely accepted standard abbreviation.
What is Search Term in simple words?
The actual query a user entered before seeing or clicking an ad or search result.
How is Search Term calculated?
There is no single universal formula for this concept.
Where is Search Term used?
It is commonly used in Google Ads, SEO.