Back to A–Z glossaryEmail Marketing
Digital marketing terminology
Email List
No standard abbreviation
A permission-based collection of contacts who can receive email communication.
What is Email List?
A permission-based collection of contacts who can receive email communication.
In practical marketing work, email list is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Email List helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Email Marketing
Answer-first FAQ
Common questions about Email List
What does Email List stand for?
Email List has no widely accepted standard abbreviation.
What is Email List in simple words?
A permission-based collection of contacts who can receive email communication.
How is Email List calculated?
There is no single universal formula for this concept.
Where is Email List used?
It is commonly used in Email Marketing.