What is ESP?
A platform used to send, automate, and measure marketing email.
In practical marketing work, email service provider is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Email Service Provider helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Email Marketing