What is DAU?
The number of unique users who actively use a product in a day.
In practical marketing work, daily active users is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Daily Active Users helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Mobile Marketing