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Digital marketing terminology
ARPU
Average Revenue Per User
The average revenue generated per active user in a period.
What is ARPU?
The average revenue generated per active user in a period.
In practical marketing work, average revenue per user is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
ARPU = Revenue ÷ active users
Practical example
₹500,000 ÷ 20,000 users = ₹25 ARPU
Where is it used?
Mobile Marketing
Answer-first FAQ
Common questions about ARPU
What does ARPU stand for?
ARPU stands for Average Revenue Per User.
What is ARPU in simple words?
The average revenue generated per active user in a period.
How is ARPU calculated?
Use this formula: Revenue ÷ active users.
Where is ARPU used?
It is commonly used in Mobile Marketing.