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Digital marketing terminology
ARPPU
Average Revenue Per Paying User
The average revenue generated only from users who paid.
What is ARPPU?
The average revenue generated only from users who paid.
In practical marketing work, average revenue per paying user is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
ARPPU = Revenue ÷ paying users
Practical example
₹500,000 ÷ 2,500 paying users = ₹200 ARPPU
Where is it used?
Mobile Marketing
Answer-first FAQ
Common questions about ARPPU
What does ARPPU stand for?
ARPPU stands for Average Revenue Per Paying User.
What is ARPPU in simple words?
The average revenue generated only from users who paid.
How is ARPPU calculated?
Use this formula: Revenue ÷ paying users.
Where is ARPPU used?
It is commonly used in Mobile Marketing.