Back to A–Z glossaryGoogle AdsSEM / PPCInfluencer Marketing
Digital marketing terminology
CPV
Cost Per View
The average amount paid for a qualifying video view.
What is CPV?
The average amount paid for a qualifying video view.
In practical marketing work, cost per view is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
CPV = Video spend ÷ views
Practical example
₹3,600 ÷ 12,000 views = ₹0.30 CPV
Where is it used?
Google AdsSEM / PPCInfluencer Marketing
Answer-first FAQ
Common questions about CPV
What does CPV stand for?
CPV stands for Cost Per View.
What is CPV in simple words?
The average amount paid for a qualifying video view.
How is CPV calculated?
Use this formula: Video spend ÷ views.
Where is CPV used?
It is commonly used in Google Ads, SEM / PPC, Influencer Marketing.