What is CM?
A strategy focused on creating and distributing useful content to attract and retain an audience.
In practical marketing work, content marketing is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Content Marketing helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Content Marketing