What is CMS?
Software used to create, organize, and publish digital content, such as WordPress.
In practical marketing work, content management system is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Content Management System helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Content MarketingWeb & Technical