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Digital marketing terminology
CLV
Customer Lifetime Value
An alternate abbreviation for the total expected value of a customer relationship.
What is CLV?
An alternate abbreviation for the total expected value of a customer relationship.
In practical marketing work, customer lifetime value is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
CLV = Average customer value × average lifespan
Practical example
₹3,200 annual value × 2.5 years = ₹8,000 CLV
Where is it used?
CRM & Lead GenerationBranding & Business
Answer-first FAQ
Common questions about CLV
What does CLV stand for?
CLV stands for Customer Lifetime Value.
What is CLV in simple words?
An alternate abbreviation for the total expected value of a customer relationship.
How is CLV calculated?
Use this formula: Average customer value × average lifespan.
Where is CLV used?
It is commonly used in CRM & Lead Generation, Branding & Business.