What is SKU?
A unique internal identifier used to track a specific product variation.
In practical marketing work, stock keeping unit is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Stock Keeping Unit helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
E-commerce