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Digital marketing terminology
Session
No standard abbreviation
A group of user interactions with a website or app within a defined period.
What is Session?
A group of user interactions with a website or app within a defined period.
In practical marketing work, session is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Session helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Analytics
Answer-first FAQ
Common questions about Session
What does Session stand for?
Session has no widely accepted standard abbreviation.
What is Session in simple words?
A group of user interactions with a website or app within a defined period.
How is Session calculated?
There is no single universal formula for this concept.
Where is Session used?
It is commonly used in Analytics.