What is RSA?
A search ad format that combines supplied headlines and descriptions into different variants.
In practical marketing work, responsive search ad is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Responsive Search Ad helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Google Ads