Back to A–Z glossaryCRM & Lead Generation
Digital marketing terminology
Pipeline
No standard abbreviation
The set of active sales opportunities organized by stage and expected progress.
What is Pipeline?
The set of active sales opportunities organized by stage and expected progress.
In practical marketing work, pipeline is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Pipeline helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
CRM & Lead Generation
Answer-first FAQ
Common questions about Pipeline
What does Pipeline stand for?
Pipeline has no widely accepted standard abbreviation.
What is Pipeline in simple words?
The set of active sales opportunities organized by stage and expected progress.
How is Pipeline calculated?
There is no single universal formula for this concept.
Where is Pipeline used?
It is commonly used in CRM & Lead Generation.