Back to A–Z glossaryAffiliate Marketing
Digital marketing terminology
Merchant
No standard abbreviation
The seller whose product or service is promoted through an affiliate program.
What is Merchant?
The seller whose product or service is promoted through an affiliate program.
In practical marketing work, merchant is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Merchant helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Affiliate Marketing
Answer-first FAQ
Common questions about Merchant
What does Merchant stand for?
Merchant has no widely accepted standard abbreviation.
What is Merchant in simple words?
The seller whose product or service is promoted through an affiliate program.
How is Merchant calculated?
There is no single universal formula for this concept.
Where is Merchant used?
It is commonly used in Affiliate Marketing.