What is Funnel?
A staged model showing how an audience moves toward a desired outcome.
In practical marketing work, funnel is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Funnel helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
CRO