Back to A–Z glossaryCRO
Digital marketing terminology
Conversion Funnel
No standard abbreviation
The measured path from awareness or visit to a completed conversion.
What is Conversion Funnel?
The measured path from awareness or visit to a completed conversion.
In practical marketing work, conversion funnel is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Conversion Funnel helps marketers plan, measure, or improve a practical part of a campaign.
Answer-first FAQ
Common questions about Conversion Funnel
What does Conversion Funnel stand for?
Conversion Funnel has no widely accepted standard abbreviation.
What is Conversion Funnel in simple words?
The measured path from awareness or visit to a completed conversion.
How is Conversion Funnel calculated?
There is no single universal formula for this concept.
Where is Conversion Funnel used?
It is commonly used in CRO.