What is Crawl?
The process by which search-engine bots discover and request web resources.
In practical marketing work, crawl is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Crawl helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
SEO