What is COD?
A payment method where the customer pays when the order is delivered.
In practical marketing work, cash on delivery is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Cash on Delivery helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
E-commerce