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Digital marketing terminology
SSL
Secure Sockets Layer
A legacy term commonly used for the certificate technology that enables secure HTTPS connections; modern implementations use TLS.
What is SSL?
A legacy term commonly used for the certificate technology that enables secure HTTPS connections; modern implementations use TLS.
In practical marketing work, secure sockets layer is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Secure Sockets Layer helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Web & Technical
Answer-first FAQ
Common questions about SSL
What does SSL stand for?
SSL stands for Secure Sockets Layer.
What is SSL in simple words?
A legacy term commonly used for the certificate technology that enables secure HTTPS connections; modern implementations use TLS.
How is SSL calculated?
There is no single universal formula for this concept.
Where is SSL used?
It is commonly used in Web & Technical.