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Digital marketing terminology
Frequency
No standard abbreviation
The average number of times each reached person saw an ad.
What is Frequency?
The average number of times each reached person saw an ad.
In practical marketing work, frequency is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Frequency helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
Meta AdsSocial Media
Answer-first FAQ
Common questions about Frequency
What does Frequency stand for?
Frequency has no widely accepted standard abbreviation.
What is Frequency in simple words?
The average number of times each reached person saw an ad.
How is Frequency calculated?
There is no single universal formula for this concept.
Where is Frequency used?
It is commonly used in Meta Ads, Social Media.