What is ALT?
Text that describes an image for accessibility and when the image cannot be displayed.
In practical marketing work, alternative text is used to make planning, execution, reporting, or optimization easier to understand.
How is it calculated?
This concept does not use one universal industry-standard formula. Measure it with the KPIs that match the specific channel and objective.
Practical example
Alternative Text helps marketers plan, measure, or improve a practical part of a campaign.
Where is it used?
SEOWeb & Technical